Safeguard Your Business Operations and Data Using Key Cybersecurity Practices

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Protecting a business is nothing new; after all, if we didn't care about security, we wouldn't lock our entrance doors. However, cybersecurity can sometimes be perplexing, as it appears to have numerous entry points. Locking a single door won't protect a company from sophisticated, increasingly AI-enabled cyber threats.
In an era where cyberattacks such as Business Email Compromise (BEC), ransomware, and identity theft are costing businesses worldwide up to $250 billion per year, knowing how to secure your business is vital. Key cybersecurity practices are essential methods for protecting your business operations and data.
Why Use Cybersecurity for Business?

Cybersecurity incidents are very bad business. They cost money, cause disruption to everyday business operations, and damage their reputation. Some companies can even close their doors for good if a cyberattack cannot be contained and handled. The costs of ransomware payments, for example, average $1 million. Business email compromise (BEC) scams, where companies are tricked into sending money to cybercriminals, cost, on average, $137,132 per incident, according to the FBI.
Fraud resulting from business identity theft is another area that can be financially damaging and negatively impact a company's reputation. Damaged reputation cost estimates after a ransomware attack, for example, are around 20% of the overall cost. Compliance fines are another area that causes financial pain for an organization dealing with the aftermath of a cyberattack. For example, HIPAA fines for healthcare companies that fail to comply with the law range from $141 to $2,134,831 per violation.
Which Business Areas Require Cybersecurity?
Cyber threats target functional areas throughout a business. A company's entire IT infrastructure, including human resources, is at risk. The following business areas require protection from key cybersecurity measures:
Business Endpoints
All endpoints in a business, including mobile devices, IoT devices, laptops, printers, etc., are at risk from attackers. Mobile devices are a key focus area as they offer a way into a network if used to access corporate apps and data. Even printers can be a potential point of attack. A report on printer security by analyst firm Quocirca found that 67% of organizations experienced data loss due to insecure printing practices. Quocirca also points out that AI is increasing the security concerns of companies.
Business Network
Your network is a prime target for cyberattackers as it is the backbone of your business. A Sophos report found that 29% of companies with fewer than 250 employees experienced ransomware attacks that exploited vulnerabilities.
The Cloud
Cloud computing provides the infrastructure needed to perform work anywhere and at any time. This has revolutionized working practices. However, according to research from Thales, credential and stolen secrets are the fastest-growing cloud infrastructure attack tactic.
Apps
The average company uses around 93 apps, according to Okta research. While an SMB typically uses 30-60% fewer apps than its larger counterparts, the numbers are growing. One of the drivers of increased app use is shadow IT, which refers to the use of unsanctioned apps by employees. The shadow apps cause visibility issues, resulting in uncontrolled access and data sharing. Moreover, shadow apps may contain vulnerabilities that are, again, outside the control of the organization.
Data
Data is the ultimate target for cybercriminals. As a valuable commodity and critical resource, cybercriminals can use it to leverage ransom payments or sell it on to other cybercriminals via the dark web.
Employees
Staff are also a business area that carries risk. The risks come from both accidental and malicious data breaches and leaks. According to a report from Cybersecurity Insiders, 71% of organizations are vulnerable to insider threats. Human error can cause data leaks that lead to non-compliance fines, lost reputation, and potentially follow-on attacks that use the data for attack intelligence.
Closing security gaps in these business areas requires implementing key cybersecurity practices.
Key Cybersecurity Practices Your Business Should Use

The Sophos report found that in 63% of cases, a ransomware attack was successful because of a lack of or poor cybersecurity measures. Following small business cybersecurity best practices should be an integral part of any business's overall cybersecurity strategy. The following security measures and practices will help to prevent and mitigate the impact of a cyberattack:
Control Access and Authorization
Cyberattackers take advantage of poorly controlled access. If an attacker can gain even low-level privileged access to a network or app, they can then escalate privileges to gain admin-level access rights. This will lead to a full compromise of a company, resulting in various attack scenarios, including ransomware infection, other malware infections, account takeover (ATO), and damage to IT infrastructure. Measures to help prevent the exploitation of employee login credentials include the use of the principle of least privilege (PoLP). PoLP is used to ensure that employees have only the privileges they need to perform their role.
Privileged access controls are governed using Privileged Access Management (PAM) solutions. These PAM tools set user privileges and automate the provisioning and deprovisioning of employees as they enter the workforce or leave. PAM can also enforce Just-in-Time (JiT) privileges, which are used as part of a zero-trust security approach. JiT assigns access privileges dynamically, as required. Other access control measures include multi-factor authentication (MFA). Passwordless authentication is increasingly employed using passkeys.
Secure the Network
Zero-trust network access (ZTNA) is a technology that enforces zero-trust security. ZTNA verifies every access request across the expanded network, including endpoint devices, before allowing access with the right level of privileges. Other network security measures should include regular vulnerability assessments to identify potential security gaps. Regular and prompt patching can help to alleviate vulnerabilities. However, not all vulnerabilities are known (zero-day vulnerabilities), and so other measures, including firewalls and regular network monitoring, should be deployed.
Secure the Cloud and SaaS
Cloud security best practices must be used to prevent data theft and protect your online resources. One of the best ways to manage cloud-based data is to control shadow IT apps. That is, apps that are not approved by your business for employee use. Solutions that manage access privileges can help to restrict the use of SaaS apps. Mobile Device Management (MDM) software can also help to restrict app downloads on endpoints. A vital measure is the use of robust identity management and access controls, as mentioned above. Another essential security measure is to prevent attacks on the application programming interfaces (APIs) that connect cloud components. Encryption of data at rest and during transfer is another critical security measure for cloud-based data. Because several measures are necessary to protect the cloud and SaaS applications, a company should explore unified cloud management solutions.
Secure All Endpoints
Modern networks no longer have distinct perimeters. Instead, the perimeter is stretched and broken by multiple endpoints. Security best practices in managing endpoint risks include ensuring that your organization has visibility into all endpoints that connect to the corporate network or via the cloud. This visibility involves the identification, classification, and management of edge devices, such as mobile phones and laptops. Endpoint management can be achieved using MDM, which also provides some security measures, like ensuring devices are patched. Other security measures for endpoints include the use of next-generation antivirus software (NGAV) and virtual private networks (VPNs).
Secure Your Data
Data protection encompasses all of the previously mentioned measures. Because data is literally everywhere in terms of business operations, the use of holistic, unified, and comprehensive security measures is essential to protect data. To reiterate, data protection measures must include access controls, robust authentication, privilege management, and encryption.
Other security practices include email filtering, which prevents phishing and other malicious emails; data loss prevention (DLP), which stops sensitive data from leaving the corporate network; and data backup, which helps mitigate the impact of a ransomware attack.
A notable technology that can help mitigate the impact of stolen data or vulnerabilities is the use of dark web monitoring software, such as Sentinex. This software looks for evidence of stolen company secrets and other data. The solution also identifies any communications on the dark web that share company information in readiness for an attack.
Educate Your Employees
As many risks come from human error, security awareness training is another essential security practice. Security awareness training educates staff to help them identify and prevent phishing attacks. The training also ensures that employees understand what risky security behaviors are and how to change those behaviors to improve security. For example, the importance of a secure home Wi-Fi connection, using a VPN, the vital nature of good password hygiene, and how to abide by password use policies, as well as safe browsing habits.
Your business operations and the data they depend on are critical to the success of your company. Protecting them must be a priority. But the choice of cybersecurity practices can seem overwhelming. However, by breaking down your business practices into core areas, you can identify the fundamental security measures that are essential to business operations and data protection. Many measures, such as identity and access management, are key cybersecurity practices that cut across all areas of a business. These building blocks of security should be used to create a more robust and secure business, thereby reducing the likelihood and impact of a cyberattack.
FAQs
What are some key cybersecurity practices that a small business can use?
It may seem daunting to a small business when presented with a list of seemingly complicated security measures. However, certain measures can be implemented fairly easily. Examples include the use of multi-factor authentication or passwordless authentication for access to corporate apps, including email applications. The use of identity and access control solutions, such as Microsoft Entra ID, can help ensure that robust access controls are enforced.
Encryption is another best practice measure that can be switched on in most databases. The use of business VPNs is another helpful practice to avoid Man-in-the-Middle attacks. Managed service providers (MSPs) usually offer cost-effective packages for SMBs that provide enterprise-grade security solutions. The MSP will usually deploy and manage the solutions on behalf of the SMB.
Where can I find detailed guidance on cybersecurity measures?
There are numerous resources on best practice security measures that are useful to reference when deciding upon a security strategy. Two of the most well-known are:
- National Institute of Standards and Technology (NIST) Cyber Security Framework (CSF 2.0)
- USA's Cybersecurity and Infrastructure Agency (CISA) Cybersecurity Best Practices guide.
- OWASP cheat sheets on various cybersecurity best practices.
How can a small business get access to the best security solutions?
Small businesses have two-fold problems when it comes to using a key security best practice. The first is a lack of budget, and the second is a lack of skilled security staff. Managed service providers (MSPs) can bridge this gap by providing cost-effective security solutions and the skilled staff needed to deploy and manage them. An alternative to an MSP is to work with security vendors that offer cost-effective hosted solutions.